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Marketing your Web Directory

February 27th, 2007

UK Webmaster Forums member Kasheme (bdseo) started a thread called suggestion from successful directory owners, where he asked successful web directory owners to give tips on how to run a successful web directory. Many members contributed, in fact it lead to a mini article which was blogged by another member Bagi Zoltan.

BDSEO update the thread recently, pointing out that much attention was not paid to marketing aspects of web directory ownership. This blog will attempt to start discussion on how to market a web directory.

Marketing a Web Directory is really not very different from marketing any other website, however, the nature of the business of a web directory presents it with additional marketing opportunities. This post will focus on those additional marketing opportunities rather than the general website promotion that applies to every website. To do this effectively so that webmasters can just browse through this article I will like the additional promotion opportunities and add little comments for explanation:

1. Ask your users to link back to you. -Even if your web directory is not a reciprocal link directory, asking users who appreciate the service your directory offer to link back to you will not only build valuable backlinks, it will also drive traffic to your website.

2. Partner with other directories - One of the most valuable pages of a web directory is its exit page. After users have completed the submission process to your website, they could be taken to a “Thank you! page, on this page you thank the customer for adding their site to you directory and recommend other directories, this space should be exchange so that you recommend directory A and directory A do the same for you on similar page on their directory.

3. Email communication with users - When users add their site to your directory, an email should be send to let them know the submission has been received, subtle promotion can be added to this message to tell customers about other services your directory offer.

3a. When a submission is reviewed, whether accepted or rejected, an email is sent to a user, this is another promotion opportunity for your web directory.

4. Offer link to the poor - There are some website owners who cannot afford the cost of inclusion in some paid web directory. If your director is a paid directory, you can ask such users to blog about your directory of give a sort of feedback that will help promote your director in exchange for a free link.

5. Get testimonials from people who your directory has helped. - If you find webmasters who has benefited tremendously from listing in your web directory, get then to give you a testimonial, this is an effective promotion tool.

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Our forums continues to grow with new and existing member posting useful webmaster related contents every day. One of our senior members Midlandi posted a fascinating information about keywords in website:

How do you make your website highly visible and reachable for your target market? What is the best way to optimise your website? A closer look at the power of targeted keywords in search engine optimisation and traffic generation – includes Keyword Analysis Tool.

Targeted keywords are hard to ignore in search engine optimisation. Keywords play vital roles in optimising a website, ranking on the search engines and reaching target market. Keywords have loads of benefits if you know how to find them.

With targeted keywords on your website, you will be able to reach your target market easily, appear on the search engine results pages for different search terms, generate online sales, and get higher search engine ranking. A targeted keyword is a powerful factor in the overall search engine optimisation success.

Keywords and Search Engine Optimisation

keywords are relevant in SEO. However, overdoing keywords on a website is against the rule of organic optimisation. It will trigger red flags from the search engines. This is what referred to as Keyword Stuffing – one of the Black Hat search engine optimisation techniques.

To fully generate positive results from keywords, search engine optimisers and web marketers must adhere to the basic rules of search engine optimisation. After all, you don’t have to engage in keyword stuffing or other black hat SEO techniques just to make keywords work for your website. The secret to get positive results from keywords is to optimise and target them.

It is also important to analyse your keywords to avoid getting into keyword stuffing unintentionally. There are times when web marketers do keyword stuffing without knowing it. But intentional or unintentional, web marketers doing keyword stuffing still get penalized.

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Goodbye phpBB

February 21st, 2007

This site used to be a phpBB link exchange forums, its such as shame that phpBB lack adequate spam filter support, to the extent that the forum was overrun by spammers, well, its now a Word Press powered blog. The link exchange has now moved to UK Webmaster World Link Exchange. You are welcomed to post your link exchange requests to the new location.

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