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Web hosting is not just another building block in the process to getting a website online; it is the very foundation, without a web hosting server to upload your website to, you simply cannot get your site online nor would you be able to make a domain name work, without a web hosting server to point your domain name to.
The above fact makes web hosting a crucial part of having a website, this in turn create a very lucrative and prosperous web hosting industry. Though, some analyst said web hosting industry is slowing down, but forecast and the premium price venture capitalist are prepared to pay for web hosting company suggests that it is still a very strong and vibrant industry. However, the market is gradually saturating, which makes web hosting companies work hard to retain their customers and even much harder to gain new customers.
This high level of competitiveness made web hosting companies CEOs and Marketing managers come up new innovative ways to market their services. One such marketing innovation was the latching on to the new popular theme of concern for the environment, this lead to the birth of green web hosting.
Green web hosting does not only help improve the image of a hosting company by being labelled as environment friendly but hosting companies charge a premium price for green hosting as well.
One such company is Servage, a German web hosting company. Servage sent out a mail shot to its customers recently saying its “making a strong effort to be an ecologically efficient company, thus trying to reduce amounts of waste, using environment friendly materials, minimizing power consumption”
Servage is offering its customers the option to have their website hosted on servers powered by renewable energy. Servage did not specify the particular type of renewable energy it’s using but it did specify the additional price its customers has to pay for “Eco Hosting”. For additional £0.69 per month, your hosting will be green on the Eco Hosting plan.
Apart from existing regular web hosting company adding green web hosting options to their offering, there are new hosting companies that started with green ethos, right from the beginning. This type of Eco Web Hosting companies put a lot more thoughts into being green than just powering their servers with renewal energy. The entire hosting infrastructure is build with ecology in mind, and the products were sourced based on how efficiently they use energy rather than price and speed consideration alone.
Eco Web Hosting, Environment friendly web hosts or whatever you call this kind of hosting is still relatively new, however the trend to be more environment friendly in all we do has finally filtered into the web hosting industry, this make Eco web hosting also know as green web hosting a growth sector for the web hosting industry.

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“I have just created a new website with a great design but no one seems to visit it or I am not getting enough business despite having a website”! How many times have we heard this in our lives? Mere creation of a website is not enough to increase business, one has to promote it. Websites like products have to be promoted and advertised.
Different methods have been tried and tested for increasing the number of hits some are successful while others are not. Following are the considerations for promoting your website step by step. 

  1. Firstly, we have to be clear on why we are creating the website, what it is about and whom it is for. In other words, the target audience has to be specified and clear.  
     
  2. Secondly, while deciding strategy for promoting your website you have to identify and specify the goals behind creating the web page. 
     
  3. Thirdly, while preparing a promotion campaign for a website we should consider and evaluate strategies used in the past by you and other companies as this would help formulate the correct promotional campaign.
     
  4. Next step in promoting your website is the choice of domain name, which should correspond with your company name. This is because most people searching would normally search on the basis of the Company name.
     
  5. Search engines are the most common way people search for web pages. Listing your page on the database of different search engines like Yahoo, HotBot, Google is an effective way to promote your website. Correct keyword phrases in the web page would ensure maximum results by search engines. Various techniques like programming techniques like Meta tags or banners are adopted to enhance chances of being found by these search engines. Registering your company and its website with online directories and placement lists under a specific category will also help promote your website.
     
  6. Reciprocal linking or asking other related or popular websites to hyperlink to your web page is another wonderful method to ensure maximum publicity. In return you might have to sow their link on your page. 
     
  7. Use of traditional methods of publicity like advertisements, word of mouth publicity go a long way in promoting your website. You can publicize your web site by publishing the URL on your business cards, brochures, business materials etc . Another excellent way to promote your web site is to ask an independent person to mention favorable comments about your website or company.
    All promotional efforts will go waste if they are not followed up by regular evaluations and further promotional efforts. Evaluation and improvement is absolutely necessary to ensure increasing hits on your site.
    Finally, you have to evaluate all the aspects discussed above and see if they are still applicable. In other words, you have to see if the website caters to the same target audience, has the same goals etc only then will the present promotional campaign be successful.


Web pages play a very important role in businesses today. You have to maintain it properly and promote it effectively if you want to run a successful business. The promotional campaign that you finalize upon would determine the popularity of your website and also the growth of your business.

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UK Webmaster Forums continues to experienced a steady and rapid growth. This week seen the a number of new members including David a webmaster who has created several sites including a new unique site called SponSpot. David’s SponSpot is an interestingly different web directory which seem to have created its own currency called Spon, the more Spon you buy the higher your listing will be on SponSpot.This week also see the arrival of a new member who is to become one of the new admin, he is popularly know as Melky, you can check out Melky’s profile at UK Webmaster world members list.Discuss this post at Webmaster Forum UK

 

 

Web Development is a very interesting topic and one that has become more and more prevalent in mainstream conversation over recent years. This is no accident – web development has become such an integral part of so many businesses that as an industry it has actually created and magnified its own importance. Whereas a few years ago businesses concentrated on traditional media to reach their customers, nowadays many businesses operate wholly online, using the internet and e-mail to create a low-cost, high-profit business web development solution to market their products to a wide audience. Many people have been so successful with their approach that they’ve caused a huge wave of people following in their wake, to the point that now even well established offline companies now look for web development opportunities to create a presence on the internet.

  

Learning web development and creating your own little piece of virtual real estate in the form of an internet web site is easier than you think and with all of the fierce competition between web hosting companies for customers, web development gets easier every day. Before you start building your online empire through web development, it is important to consider the type of web development you’ll be doing. To do that, it is necessary to understand the different types of web hosting available. The current types of web hosting packages available include ones that operate under proprietary operating system software (hosting packages suited to people running Windows or Mac OS) and ones that run under an open-source principle (hosting packages for operating systems like the Linux operating system).

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As if Google has read one of the most popular thread at UK Webmaster forums last month which was on PPC Click fraud a rafter of measures to combat click fraud was announced by Google at their Adword blog (http://adwords.blogspot.com/) some of the measures which comes to effect from today gives advertisers the ability to prevent their pay-per-click advertisements from being shown to competitors suspected of repeatedly clicking on adwords adverts to drive up their cost. This practice is allegedly commonplace, involves generating clicks solely for the purpose of increasing the cost of an advertiser’s pay-per-click advertisement. 

  

Google, who is not the leading pay-per-click advertising company, a position it took away from Overture, the pioneer of pay per click advertisement, will allow advertisers to specify; Internet Protocol addresses (IP Address) to be filtered from receiving ads. This gives the advertiser the chance to filter out suspected click fraud IP address.

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