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“I have just created a new website with a great design but no one seems to visit it or I am not getting enough business despite having a website”! How many times have we heard this in our lives? Mere creation of a website is not enough to increase business, one has to promote it. Websites like products have to be promoted and advertised.
Different methods have been tried and tested for increasing the number of hits some are successful while others are not. Following are the considerations for promoting your website step by step. 

  1. Firstly, we have to be clear on why we are creating the website, what it is about and whom it is for. In other words, the target audience has to be specified and clear.  
     
  2. Secondly, while deciding strategy for promoting your website you have to identify and specify the goals behind creating the web page. 
     
  3. Thirdly, while preparing a promotion campaign for a website we should consider and evaluate strategies used in the past by you and other companies as this would help formulate the correct promotional campaign.
     
  4. Next step in promoting your website is the choice of domain name, which should correspond with your company name. This is because most people searching would normally search on the basis of the Company name.
     
  5. Search engines are the most common way people search for web pages. Listing your page on the database of different search engines like Yahoo, HotBot, Google is an effective way to promote your website. Correct keyword phrases in the web page would ensure maximum results by search engines. Various techniques like programming techniques like Meta tags or banners are adopted to enhance chances of being found by these search engines. Registering your company and its website with online directories and placement lists under a specific category will also help promote your website.
     
  6. Reciprocal linking or asking other related or popular websites to hyperlink to your web page is another wonderful method to ensure maximum publicity. In return you might have to sow their link on your page. 
     
  7. Use of traditional methods of publicity like advertisements, word of mouth publicity go a long way in promoting your website. You can publicize your web site by publishing the URL on your business cards, brochures, business materials etc . Another excellent way to promote your web site is to ask an independent person to mention favorable comments about your website or company.
    All promotional efforts will go waste if they are not followed up by regular evaluations and further promotional efforts. Evaluation and improvement is absolutely necessary to ensure increasing hits on your site.
    Finally, you have to evaluate all the aspects discussed above and see if they are still applicable. In other words, you have to see if the website caters to the same target audience, has the same goals etc only then will the present promotional campaign be successful.


Web pages play a very important role in businesses today. You have to maintain it properly and promote it effectively if you want to run a successful business. The promotional campaign that you finalize upon would determine the popularity of your website and also the growth of your business.

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